In preparation for their spring 2018 product launch, Revlon Professional sought to roll out a cross-country video program starring three key beauty influencers.
Bringing the women and Color Sublime - Revlon's new hair colour system - together, LLchemy was able to present integrated lifestyle videos, resulting in the #MySublimeStory series.
With one output directed to consumers and a second directed to salon owners and hair colour professionals, we show the full experience of a custom-scented hair colour treatment from Toronto to Montréal to Vancouver.
Creative treatment: LLchemy Productions Inc.
Director/Camera/Script/Edit: Laura Lanktree
Sound: Marco Fania (Toronto), Marco Furgiuele (Montréal), John Sawa (Vancouver).
Makeup: Alyssa Manuel (Toronto), Carmelle da Roza (Montréal), Mina Sato (Vancouver).