In preparation for their spring 2018 product launch, Revlon Professional sought to roll out a cross-country video program starring three key beauty influencers. 

Bringing the women and Color Sublime - Revlon's new hair colour system - together, LLchemy was able to present integrated lifestyle videos, resulting in the #MySublimeStory series. 

With one output directed to consumers and a second directed to salon owners and hair colour professionals, we show the full experience of a custom-scented hair colour treatment from Toronto to Montréal to Vancouver.  

Creative treatment: LLchemy Productions Inc. 

Producer/Director/Camera/Script/Edit: Laura Lanktree

Sound: Marco Fania (Toronto), Marco Furgiuele (Montréal), John Sawa (Vancouver). 

Makeup: Alyssa Manuel (Toronto),  Carmelle da Roza (Montréal), Mina Sato (Vancouver).